Week Six at Tallaght Training Centre

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Night 11 SEO Unmasked – Guide to Getting Trusted on Google

This week we dive headfirst into the wild world of SEO! Grab your popcorn and let’s get to it!

What the Heck is SEO?

SEO, or Search Engine Optimization, is like that elusive unicorn everyone’s chasing in the digital realm. It’s the magic formula that helps your website get noticed by Google, or as I like to call it, the internet’s gatekeeper.

Scoring High in the SEO Game

Let’s talk about how to get that coveted trust from Google. It’s not just about stuffing keywords like a wrap; it’s about finesse! Here’s what you need to know:

  1. Customer Ratings Matter: Google loves a good reputation. Encourage your customers to leave reviews, and watch your credibility skyrocket!

  2. Backlinks are Your Best Buddies: Backlinks are like street cred in the SEO world. Learn how to get quality backlinks from reputable sites to boost your trust factor.

  3. The Nitty-Gritty of Technical SEO:

    • Site Speed: Nobody likes a slowpoke. Make sure your website loads faster than Deadpool’s quips.

    • Mobile Friendliness: With everyone glued to their phones, your site better look good on mobile!

    • Use of SSL (HTTPS): Security is sexy. Make sure your site is HTTPS to keep those hackers at bay and Google happy.

Riding the Google Trends Wave

Stay ahead of the game by utilizing Google Trends. It’s like having a crystal ball for what’s hot and what’s not. Keep an eye on trending topics to create content that resonates with your audience.



Night 12 Lights, Camera, Action – Learning from the Pros!

Another night of learning, we took a detour into the world of video production. We watched some incredible videos from previous students, focusing on John Maguire’s property showcase in Knocklyon.

Editing Tips from the Masters 

John’s video was nice and simple, and Brian gave us the lowdown on how small changes can make a huge difference. Here are a few golden nuggets we picked up:

Editing Hacks for a Killer Video 

  1. Use of Editing Tools: John utilized “Veed” to streamline his editing process. Finding the right tool can save you hours and make your video pop!

  2. Background Changes: Sometimes, it’s about the little things. Brian highlighted how minor tweaks can enhance the overall look and feel of the video.

  3. Music is Magic: Adding music isn’t just for fun; it helps break up gaps and smooths out transitions, giving your video that professional touch.

The Power of Purpose: TED Talk Insights 

To wrap up the night, we dove into a TED Talk by Simon Sinek, focusing on the concept of “Start with the Why.” Here’s the gist:

  • Why: Your purpose.

  • How: The process you take.

  • What: The end product.

Understanding this framework can help you create more engaging content that resonates with your audience.

So, there you have it! Two nights of intense learning packed into a delightful blog. Remember, SEO is an art and a science, and with the right tools and mindset, you’ll be well on your way to digital stardom. Keep those chimichangas close and your knowledge even closer!


Stay tuned for more updates and don’t forget.

WEAR THE STREETS.

Kevin Braney 

Urban Attire

Urban Studio 

urbanatt1re.shop

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