Week Eight at Tallaght Training Centre

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Night 15: Mastering Emails and Email Marketing

Tonight was all about emails how to use them properly and how they can work for you. We kicked things off with a quick rundown on the difference between CC (Carbon Copy) and BCC (Blind Carbon Copy). It’s simple, use CC when you want everyone to see who’s getting the email, and BCC when you want to keep recipients in the dark (in a polite, professional way, of course). BCC is perfect for keeping your email list private.

Then, we dove into email marketing. It’s not just about sending messages it’s about crafting emails that get attention and drive action. Whether it's promotions, newsletters, or just keeping your audience engaged, email marketing is a powerful tool when done right.

Key takeaway: understand how and when to use CC and BCC, and always think strategically when it comes to email marketing. It’s about building relationships and getting results 


Night 16: Monetizing Your Website

Tonight’s session was all about turning your website into a revenue-generating powerhouse. We covered the big players, search engine marketing (SEM), SEO, and pay-per-click (PPC) ads.

First, we talked about how to use SEO to boost your site organically. The key? Keyword research. You want to find the right terms people are searching for and optimize your site around them. It’s how you get found without paying for ads. SEO isn’t just a nice-to-have; it’s essential.

Then we jumped into PPC. This is where you pay to get more eyes on your site through targeted ads. But it’s not just about slapping up ads and hoping for the best. We researched how to pitch our PPC strategy to ensure the ad company understands our goals clearly. It’s all about alignment your goals need to match the ads you run.


Traffic is great, but don’t forget awareness is the bonus. The more people know about your site, the better.

In short, organic traffic through SEO is vital, and PPC is a great way to drive quick traffic, but both need to be aligned with clear goals to truly start making money. 

Stay tuned for more updates and don’t forget.


WEAR THE STREETS.


Kevin Braney 

Urban Attire

Urban Studio 

urbanatt1re.shop

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