Night 17: SOSTAC Attack (But Make It Fun)
SOSTAC: the six letters that sound like a top-secret mission but are really just a fancy way to plan PR.
- Situation: Where are we now? (Apparently still drinking too much coffee and staring at screens).
- Objective: What are we trying to do? (World domination through urban culture content. Obvs.)
- Strategy: How do we get there? (Step one: Learn SOSTAC. Step two: Pretend we know what we’re doing).
- Tactics, Actions, Control: The nuts, bolts, and measuring tape of PR planning.
We also took a deep dive into website analytics because nothing says "productive" like obsessing over bounce rates and average session durations. Bonus content: We discovered the Gemmi AI app for snagging free photos, proving once again that the best things in life are... well, free.
Night 18: Canva-tastic Website Adventures
The recap night was all about tying loose ends, but let’s talk about the real highlight, I designed my first Canva website.
This beauty is going to be the hub for Urban Studio content, and honestly? It looks like it could grace the cover of a “Web Design for Legends” magazine. Clean, sharp, and ready to showcase the magic we’re creating.
And that’s week nine in a nutshell, PR plans, analytics geekery, and web design that could rival the pros. Let’s see what next week has in store—maybe I’ll even learn how to finally work less and earn more. (A person can dream).
THE STREETS.
Kevin Braney
Urban Attire
Urban Studio
urbanatt1re.shop
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